Our projects are designed to stimulate the perception through the five senses: touch, sight, hearing, taste and smell. The way in which we perceive our environment is constructed by inputs that our brain prioritizes, gathered from multiple sensory modalities. Over time, some stimuli go unnoticed while others are reinforced.
The goal of our projects is to improve sensory consciousness, to be more aware about what we can perceive by each of our sense. Our strategies are aimed to rewire brain pathways by a multisensory integration approach, the new paradigm in neuroscience.
This perspective can be implemented in several fields, like food design, product development, consumer experiences, brand innovation and more.