Consulting

Nowadays, applied neuroscience to consumer experience is at its peak, as it allows for the interpretation of emerging patterns and the prediction of behavior. This perspective makes it possible to anticipate market reconfigurations before they become mainstream trends.

With 20 years of experience in applied neuroscience focused on understanding the evolution of preferences, I help brands and companies identify opportunities before they become widespread, providing a direct competitive advantage applicable to concrete strategic actions.

My approach is transversal and crosscultural, connecting insights from different sectors and regions, understanding from neuroscience the preferences, habits, and behaviors in different contexts.

Thanks to my global and applied experience, I can identify shared tensions and recurring patterns that guide the evolution and adoption of new trends, helping companies innovate and stay one step ahead of the market.