I’m a physician, neuroscientist, and educator, with over 20 years dedicated to decoding how the brain seeks experiences and makes decisions, particularly in the context of food and wellness.
My role is to act as an intercultural translator, highlighting how certain foods, habits, and concepts could be adopted and adapted across different cultures. By focusing on behavioral patterns shaped by neuro-cultural factors, I can identify emerging trends and their impact on diverse audiences.
This approach allows me to transform all this knowledge into concrete actions for professionals and companies looking to anticipate rather than react.
In 2016, I founded Sensorytrip, which far from being a conventional consulting platform, is a space where I provide strategic insights that highlight which emerging trends truly resonate with consumers and diners, creating products and experiences tailored to both present and future needs.
María Jimena Ricatti
Sensorytrip Founder & Director